Background
Spire Consulting a student-driven consulting company that offers advisory services to both small and large businesses. They reached out to us with hopes of rebranding their brand profile to one that better suited their ambitions and culture.
My role
Scope
I acted as lead designer along with then junior designer Vigdis Teigen. I played a big role in all graphic work, as well as structuring and facilitating a brand sprint.
Graphic Design, Brand Sprint, Logo Design, Marketing Materials
Team members
Tools
Vigdis Teigen via Pango Design
Figma, FigJam, Illustrator, Photoshop
Getting the gist
Spire Consulting is an energetic, but also serious consulting company. Their vision is to enable businesses to realize their potential, which is something we wanted to convey through this rebranding. We collaborated with them through a brand sprint to help turn their ideas and visions into a defined brand image. The mood board is vibrant, youthful, serious and focuses on growth and clear lines to capture the spirit of the company.
The process
Based on the brand sprint, we started connecting the dots and creating initial sketches. We had continuous contact with the client, and moved quite quickly on deciding the final logo. From there on, we started building a brand profile consisting of graphical elements, marketing material and much more.
Retrospective
This was not my first brand project, but it's the first that's actually in use by a real company. It was exciting seeing the roll-up we created a mockup of in real life. Personally, I'm quite pleased with the result as I think we really managed to get the gist of what Spire Consulting wanted.
